Content strategist · Creative director

We overcomplicate everything.

so let's not.

I'm Madison. I help businesses show up online in a way that sounds like them: clear strategy, a voice people recognize, and content systems simple enough to actually keep up with.

6 of 7

clients returned for more or became multi-year partnerships.

I don't do one-and-done. I learn your business, your people and your voice, and then I stick around long enough to see it work.

partner, not vendor

I've worked with

Private country clubs Private practices Luxury real estate Service businesses
A little bit of everything (on purpose)

I've run the strategy, written the posts, directed the shoots and sat in the leadership meetings. Here's where I'm most useful.

Content strategy

What to say, where to say it and why. A plan built around how your business actually runs.

Brand voice

Turning how you talk in real life into words that feel unmistakably you online.

Content systems

Pillars, calendars and workflows across platforms, simple enough that they actually make work easierv.

Social media

Strategy and execution for organic social, from Instagram to LinkedIn, grounded in community.

Creative direction

Keeping the look, feel and message consistent, whether it's a campaign or an "OMG I need to share this!" post.

Fractional marketing lead

A seat at the table when you need marketing leadership without a full-time hire.

Madison smiling at her desk

online since Myspace

hi, I'm Madison!

I've been making internet friends since I was eight.

It started on Neopets, building communities and making content before anyone called it that. Since then I've been a Creative Director and a fractional CMO, working with private country clubs, a psychologist, a luxury realtor and plenty of service businesses in between.

What I've learned: most businesses don't need more content. They need a clearer message and a system simple enough to stick with. That's what I build, as a partner, not a vendor.

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I'm putting together case studies from years of client work, from country club video series, record-breaking real estate campaigns, and entire content systems. In the meantime, I'm happy to walk you through a few directly.

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your move

Tell me what you're working on.

A project, a messy content calendar, or just an idea you can't stop thinking about. My inbox is open.